Benefits of SEO for Online Business that You Must Know

 Every person who does business, of course, wants to get the maximum profit. All means must have been taken to achieve it, such as promotion through oral, written, banner or through social media.

But, the above methods are actually not enough to develop your online business, there are still other ways you can do so that your business can progress rapidly, namely through SEO or Search Engine Optimization.

Benefits of SEO for Online Business that You Must Know

Understanding SEO

What is SEO? SEO is a series of efforts made by a webmaster on a website that aims to increase the visibility of a website page to be better in search engines, especially Google.

SEO benefits

Make Your Site Appear on Search Engine Home Pages

One of the main functions most desired by someone who is already using SEO techniques is to make his site on the very front page of Google.

Website pages that have a good ranking on Google can certainly increase your chances of getting more visitors continuously for free.

When you type a keyword on the Google search page, you will see a list of sites related to that keyword. Well-optimized site pages will certainly be at the top or at least on page 1 of Google organically, not because of advertising.

Potential to Get CTR (Click-Through Rate) Up to 60%

According to Ignitevisibility, a digital marketing agency located in San Diego, California, United States, had researched in 2017 and sites ranked 1-5 on Google, potentially getting a CTR of up to 60%.

Rank 1 – 20.5%
Rank 2 – 13.32%
Rank 3 – 13.14%
Rank 4 – 8.98%
Rank 5 – 9.21%

For example, keyword A is searched for 10,000 / month, then you decide to make these keywords to be optimized through SEO.

Furthermore, if your site appears at least in Google’s 3rd rank, then as many as 13.14% of 10,000 or 1314 visits have the potential to visit your site, and this is certainly beneficial for a business.

Get Targeted Visitors

Internet users who type a keyword on a search site means that they really need all kinds of information they want to know.

So, it is most likely that visitors who click on your site are your target market. In other words, targeted visitors are visitors who are ready to buy.

Potential to Increase Sales and Repeat Orders

The more targeted visitors that come to your site, the more opportunities you will have to increase sales. But with a note that the product you offer is really high quality and ready to compete in the market.

If the quality of the products you sell is maintained or even better going forward, you only have to wait for the repeat order.

Can Compete with Large-Scale Businesses

In this digital era, everything is easy and instant. One of them by making your product can easily compete with large-scale business class competitors.

Increase Brand Awareness

If you maximize SEO, that means your site will often appear on the internet, especially on Google’s search engine.

This means that your brand or product will be more widely known by many people and of course it will affect the awareness of the product.

SEO Works 24 Hours

Unlike the usual promotional techniques, SEO will continue to work for 24 hours every day non-stop. Unlike advertisements whose views will be stopped if your budget or contract is up.

SEO Results Data Can Be Used For Business Development

When using SEO techniques for business, you will come into direct contact with Google’s tool called Google Analytics. This tool can show various data such as:

  • Number of site visitors
  • Visitor demographics
  • Which page of the site is frequently opened and ignored
  • The length of time a page is opened on the site
  • And many others.

The data above is very you can use to grow your business in order to get the best strategy.

That was some of the benefits of SEO that you can get when you have the courage to start a business in the digital realm so that later your business can grow rapidly. May be useful!

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